Bringing an entrepreneurial background and a personal connection to real estate, Jose Salcido helps homebuyers and investors throughout South Florida turn their real estate goals into opportunities.
Jose’s interest in real estate began long before he entered the mortgage industry. Growing up, he saw firsthand how his parents used real estate to build financial security and create more freedom for their family. That example stayed with him and ultimately inspired his path into mortgage lending.
Before making that move, Jose built and operated businesses of his own. Alongside his wife, he owned a successful wedding planning and design company and later launched a cocktail brand that grew from his home kitchen to several NFL kitchens. Entrepreneurship taught him how to listen, solve problems, pay attention to the details, and build relationships rooted in trust.
At Elite Lending, Jose now brings those experiences together, helping clients pursue homeownership, grow their real estate portfolios, and create opportunities through real estate.
Born and raised in South Florida to Cuban and Spaniard parents, Jose is fluent in English and Spanish. Outside of work, he enjoys staying active, spending time at the beach, and traveling with his wife.
